One-page brand sheet to copy
A one-page brand summary for a freelancer, a partner or an AI agent: logo files, colors, fonts, voice and words as plain text. Copy it and fill it in.
Not every job needs the whole guide. A one-page sheet gives a freelancer, a partner, or an AI agent the values for most everyday work. It links to the full guide for everything else. Keep it to one screen.
The sheet
# [Brand]: one-page brand sheet
Updated [date]. Full guide: [link]. Questions: [email].
Logo: [link to SVG files]. Minimum width [px]. Clear space [measure].
Never draw the logo again, recolor it, or stretch it. Use the files.
Colors:
- [Primary name] [#hex], for [use]
- [Secondary name] [#hex], for [use]
- Text [#hex] on background [#hex]
Fonts: [headline font, weight], [body font, weight]. Fallback: [font].
Voice: [trait], but not [trait taken too far]. [trait], but not [...].
Sounds like us: "[sentence]"
Does not sound like us: "[sentence]"
Words: say [term], not [term]. Write our name as [Name].
Using AI: [allowed uses]. Never [what AI must not make].
[Who] checks AI-made work before it goes out.
When to use it
- A brief for a freelancer or an agency on a small job.
- The first file that you give an AI agent when it starts work on the brand.
- A partner who needs to place your logo and name correctly, and nothing else.
How to keep it current
The sheet is a summary, so it goes out of date when the guide changes. Put the same date on both, and change them together. Sharing shows how to keep one current version for a team and its agents.